隨著經(jīng)濟(jì)全球化的到來(lái),企業(yè)競(jìng)爭(zhēng)理論從價(jià)格競(jìng)爭(zhēng)、質(zhì)量競(jìng)爭(zhēng)和服務(wù)競(jìng)爭(zhēng)逐步演進(jìn)到聲譽(yù)競(jìng)爭(zhēng),現(xiàn)代企業(yè)已經(jīng)進(jìn)入一個(gè)圍繞企業(yè)聲譽(yù)而產(chǎn)生競(jìng)爭(zhēng)力的時(shí)期。一項(xiàng)對(duì)世界1000強(qiáng)跨國(guó)企業(yè)的調(diào)查顯示:92...
作者:奧財(cái)網(wǎng)校
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2006-10-19